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A Letter to President Obama

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Permalink - Ed West - Tuesday, December 07, 2010


Welcome Clothing Presents: Luvv Wear

By Jerome Green:

Luvv is a much more inclusive brand of Love. Luvv makes you want to scream, jump up and down, and include all that is around you. Luvv is inclusive of the spirit, life, death, passion, joy, principle and heart. Luvv is a driving passion that wakes you up and says, “Let’s go out and play!”

Learning to make Luvv on a daily basis is similar to baking a fresh loaf of bread. Everyone desires fresh bread. There is a reason why supermarkets discount the day old bread - it’s not fresh! It is still baked from scatch, but it doesn’t hold the same juice as fresh bread made that same day. Most of us have a quota on how much Luvv we can hold, so we maintain that quota by selling others on the day old bread.

Luvv Wear was born out of my own personal desire to learn more about how Luvv and money go together. The products you see here are an expression of my luvv and the luvv of three other men--Eric Carver, owner and president of; Louis Pieper, artist, animator and business owner; and Henry Conyers, a dear companion. We are four very passionate men that as individuals, luvv what we do. While on our own individual journeys, each of us has contributed our luvv to this project.

Luvv wear is also very much about developing and building principle; that is why the logo with the Lincoln pennies is so important.  Lincoln stood on principle and it is principle that allows us to follow and listen to our hearts. Everything we do requires us to bring principle to it.  When you can bring principle to your work, family, friends, and all around you, you make a profit.

Luvv Wear is about the magnetism that pulls each of us towards our true luvv. We spend so much time trying to build a career, and not enough time finding our true Job (Joy Of Being). If we can hold to the Job we are here to do then our career will have a greater amplification and joy associated with it. There is a magical quality to the Luvv Wear products. Buy them, wear them around and come back here to tell us your own personal stories.

By purchasing Luvv Wear you are making a statement that you are a person who is learning to develop principle, follow your heart and be on your JOB.

Permalink - Ed West - Wednesday, January 27, 2010

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