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The INCOMING Design Story and Video




The Welcome Clothing INCOMING design is specifically for those who luvv life at 35,000 feet.  Personally, my work has taken me to all 50 states and over a dozen Countries worldwide.  I have also had the opportunity to pilot a plane which was quite a dynamic adventure.  To this day I still look forward to almost everything about flying - I Luvv showing up at LAX in Los Angeles, checking in, hitting the bar for a beer, priority boarding, stretching out in first class comfort, meeting and exchanging with new people, and more - ALL OF IT!  Every time the pilot pulls back on that stick and we lift off I am in awe.  It is still hard to imagine how these heavy beasts climb and coast so effortlessly at 550mph with incident rates 1,000's of times lower than automobiles.  I hope you enjoy the design and wear it as a symbol of going beyond aboard one of my favorite beings: The Plane. 

Permalink - Ed West - Thursday, September 05, 2013


Welcome Clothing Online Store Re-Opens

Permalink - Ed West - Saturday, April 27, 2013


Every Day is Christmas When You Are in Luvv

Permalink - Ed West - Friday, December 21, 2012


Welcome Clothing Company

Permalink - Ed West - Saturday, November 06, 2010


Rolls Royce Phantom | Welcome Clothing Edition

Rolls Royce Phantom | Welcome Clothing Edition | "The Phantom of the Opera"

just practicing in Photoshop.

Permalink - Ed West - Thursday, February 04, 2010


I only hope we never lose sight of one thing – it was all started by a mouse

Permalink - Ed West - Wednesday, February 03, 2010


Kung Fu Hustle | Buddhist Palm Stephen Chow

Permalink - Ed West - Wednesday, February 03, 2010


THE OFFICIAL Legion of Extraordinary Dancers: LXD TRAILER "MOMENTS" HD

The Legion of Extraordinary Dances on "So You Think You Can Dance": 

No Special effects. No Wires. Real People, Real powers. The Legion of Extraordinary Dancers present their second official trailer. An Epic Online series unlike anything on the web before. For the past year, Jon M. Chu and his team have been locked in a room secretly building a project that combines music, dance, story telling, sport and interactive media.They call this project THE LXD.

Permalink - Ed West - Monday, February 01, 2010


Welcome Clothing Hollywood Myspace Page Live!

The product of 5 focused work hours.  I recommend you view it in Microsoft Internet Explorer 8.

Permalink - Ed West - Monday, February 01, 2010


Welcome Clothing Presents: Luvv Wear

By Jerome Green:

Luvv is a much more inclusive brand of Love. Luvv makes you want to scream, jump up and down, and include all that is around you. Luvv is inclusive of the spirit, life, death, passion, joy, principle and heart. Luvv is a driving passion that wakes you up and says, “Let’s go out and play!”

Learning to make Luvv on a daily basis is similar to baking a fresh loaf of bread. Everyone desires fresh bread. There is a reason why supermarkets discount the day old bread - it’s not fresh! It is still baked from scatch, but it doesn’t hold the same juice as fresh bread made that same day. Most of us have a quota on how much Luvv we can hold, so we maintain that quota by selling others on the day old bread.

Luvv Wear was born out of my own personal desire to learn more about how Luvv and money go together. The products you see here are an expression of my luvv and the luvv of three other men--Eric Carver, owner and president of; Louis Pieper, artist, animator and business owner; and Henry Conyers, a dear companion. We are four very passionate men that as individuals, luvv what we do. While on our own individual journeys, each of us has contributed our luvv to this project.

Luvv wear is also very much about developing and building principle; that is why the logo with the Lincoln pennies is so important.  Lincoln stood on principle and it is principle that allows us to follow and listen to our hearts. Everything we do requires us to bring principle to it.  When you can bring principle to your work, family, friends, and all around you, you make a profit.

Luvv Wear is about the magnetism that pulls each of us towards our true luvv. We spend so much time trying to build a career, and not enough time finding our true Job (Joy Of Being). If we can hold to the Job we are here to do then our career will have a greater amplification and joy associated with it. There is a magical quality to the Luvv Wear products. Buy them, wear them around and come back here to tell us your own personal stories.

By purchasing Luvv Wear you are making a statement that you are a person who is learning to develop principle, follow your heart and be on your JOB.

Permalink - Ed West - Wednesday, January 27, 2010


For your viewing pleasure, Welcome Clothing's Fall 2009 Project: CITY WORLD

Permalink - Ed West - Friday, September 11, 2009


JAMIE FOXX Sporting Welcome Clothing Custom Shirts at the 2009 BET Music Awards

This project was a GREAT test for Welcome Clothing Hollywood.  The day after Michael Jackson's passing, Jamie Foxx's fashion coordinator arrived at the Melrose shop with a list in hand - she needed 6 MJ shirts ASAP for Jamie Foxx to wear at the BET Music Awards (which had been converted to a Michael Jackson tribute show).  The show was in 2 days.  We turned around all 6 in less than 12 hours.  The designs included the Bad album cover, Thriller album cover, "Eddy are OK" theme shirt, and more (all created by expert designer Clayton Garrett).  The next day 7 more were needed, including one very specific design for the OPENING ACT of the show!  I took great personal pride in designing all 7 shirts including the opening act "Beat It Shirt".  Not only did I get to make shirts for Jamie Foxx, of whom I am a fan, but I also had the opportunity to really test my graphic design skills since the only "guidance" provided by the customer for the Opening Act "Beat It" shirt was a 200 Pixel JPEG (pictured below).  Furthermore the picture only showed 1/2 the shirt...  Customer: "We need that shirt" Me: "No Problem".  I made the shirt in a few hours, printed it, and delivered it as requested.

Two Welcome Clothing Hollywood custom shirts made it into the 2009 BET Music Awards that weekend (the opening act Beat It shirt and a BAD album cover shirt).  Between the two, Welcome Clothing Customs were represented for over 20 minutes of "On Air" time at the converted Michael Jackson tribute.  Here are some pictures below (check the gallery section for more).  One last interesting note: Jamie Foxx and I have the same birthday (December 13th) and the same first name (Eric).  Sometimes the greater flow of life REALLY makes itself known to you :)


Permalink - Ed West - Friday, July 24, 2009

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